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Guides and insights for founders and teams, covering strategy, design, development, growth and AI. Written by the people who ship the work.
How long does it take to build a mobile app?
Typical timelines for a mobile MVP, a first release and a complex product, plus the factors that can move the launch date.
25 September 2026
The Truth About AI in App Development: Hype vs. Reality
What using AI coding tools on client work has changed for us, and where experienced people still make the difference.
Updated 25 September 2026
What is a Web App?
How web apps work, how they differ from native apps, and when a web app is the right choice — with classic examples used by millions of people.
Updated 9 August 2023
Freemium App Model
How the freemium model works, when it fits, and how to design free versus paid features so in-app purchases convert without hurting retention.
Updated 14 November 2022
How much does it cost to develop an app in Australia?
What drives Australian app development costs, typical ranges for MVPs and full products, and how to reduce spend without cutting quality.
Updated 14 November 2022
App Monetisation Strategies: How to Make Money From Your App
Compare freemium, subscriptions, ads and in-app purchases, and choose a monetisation model that can bring in consistent income for your app.
Updated 14 November 2022
10 App Marketing Tips From The Experts
Ten practical app marketing tips covering ASO, launch timing, retention and growth, so development and marketing work together from day one.
Updated 14 November 2022
What is an MVP? Creating a Minimum Viable Product
What a minimum viable product is, why startups use MVPs to validate ideas, and how to scope one without wasting budget.
Updated 13 June 2022
How to build an app: What you need to know before you start
What to know before you start building an app, from validating the idea and scoping an MVP through to design, development and launch.
Updated 13 June 2022