We design and build digital products with care, craft and clarity.

At the core is a love for intelligent product thinking and beautiful interfaces, shipped by a fully in-house Australian team.

Australian-made software you can trust.

At Spritely, every project is led and delivered by our local Australian team. No offshore hand-offs. No communication gaps. Just direct collaboration with senior product, design, and engineering leaders who take ownership from concept to launch.

We've never been satisfied with “that'll do”. Over the years we've gathered a passionate crew who share a desire to create exceptional digital products: custom mobile apps, websites and platforms for startups and businesses.

When it comes to our clients, we care about who we work with. If we're on the same wavelength and share a passion to build something that hasn't been done before, it's easy. And fun. And ultimately, that's why we come to work.

Meet your local Australian-based team.

We believe trust is earned through transparency, technical excellence, and consistent delivery. When you partner with Spritely, you work with the people building your product.

  • Scott MacKenzie

    Scott MacKenzie

    Director & Co-Founder

    With more than 20 years experience in the software industry, Scott brings a fresh point of view when it comes to product development. His customer-driven ideology has proven invaluable to our clients’ projects. His main focus for every project is achieving market fit through customer alignment.

  • Daniel Edwards

    Daniel Edwards

    Co-Founder & Head of Delivery

    Daniel has been leading design & development projects for many years. With a strong background in product, his team leadership and attention to detail prove vital for the projects we develop. He will be your go-to point of communication as your project’s development rolls out.

  • Chris Donald

    Chris Donald

    Senior UI Designer

    Chris is a designer who works at the intersection of design and development, turning ideas into polished interfaces with a collaborative, hands-on approach. He partners closely with engineering to refine user journeys and hand over clear, tested designs before development begins.

  • Kale Hanby

    Kale Hanby

    Full-Stack Developer

    Kale, our in-house mobile developer, is your subject matter expert in the mobile app development space. Kale’s many years in the software industry across multiple facets give him a unique perspective when it comes time to build and deliver your project.

  • Jordan Rancie

    Jordan Rancie

    Senior Architect

    Jordan brings over 23 years of experience as an enterprise architect and software engineer. His expertise in designing and delivering complex digital solutions spans industries including AI/ML, finance, and energy.

  • Alex Yuan

    Alex Yuan

    Software Developer

    Alex is an experienced front-end engineer specialising in React and headless CMS platforms. He worked alongside Kale on the Experience Gold Coast App, collaborating closely with the EGC team to deliver festival functionality and ongoing app improvements.

Ready to build your next digital product?

Get in touch and we'll map out how to turn your idea into a product people love.