10 App Marketing Tips From The Experts
You are reading this article because you have an app that you want to market. You probably feel overwhelmed by the amount of information out there about how to do it, and which path is right for your specific goals. This article will provide you with some useful considerations as well as tips from experts in the field.
1. Understand who your target audience is
The first thing you need to do in order to market a product or a service is to figure out your target demographic. When you’re trying to figure out who your target audience is, it’s important that you know who they are not.
It’s also important to look at all the different demographics and find a way to incorporate them all. For example, let’s say you have an app that is designed for artists. The target audience will be people who want to get creative but need some help or inspiration. However, if your intended demographic is just young people from 18-24 years old, you might want to consider running a social media campaign for Instagram or Twitter because they are both highly popular social media platforms amongst this age group.
2. Tailor Accordingly
It’s very likely the most important decision you’ll make when it comes to marketing your app. The goal is not just to get people’s attention, but also build relationships with them so that they’ll come back to your app time and again. This means being responsive on social media, having timely promotions, relatable blog content, etcetera.
The most important thing is finding what pieces of the puzzle work for you best and do those things more often than anything else (while still allowing room for experimenting).
3. Consider using a variety of channels
There are a lot of different app marketing strategies out there and it’s likely that you can use more than one. It’s also possible that you’ll notice that the tactics that work best for one demographic don’t work as well with another.
The idea is to find what works and do it better than anything else. The most important thing is finding what pieces of the puzzle work for you best and doing those things more often than anything else (while still allowing room for experimenting).
4. Targeting influencers
If you’re not sure who your target audience is, it’s best to start by finding your influencers. These are people who can help you promote your app to their followers and friends. Influencers will be able to endorse your app in a way that resonates with their followers because they’ll be talking about the problems and issues that their followers care about.
When looking for influencers, it can be helpful to find people who have audiences that match your intended demographic. However, when making connections with these influencers it’s important to make sure that there’s a good balance between the number of potential customers and the number of influencers you want to connect with.
5. Find the best way to sell
The easiest thing you can do is to make your app available for purchase on the App Store. This may only be appropriate for certain apps, but it can work if it makes sense.
The more complicated option is creating an in-app purchasing process where people who download your app are able to opt into paying for some features like a watermark or extra content. Your pricing options can vary depending on how much value you want to provide and what the value of that is in comparison to what people would pay.
The most important thing about sales is making sure you’re providing something valuable at a fair price so that customers will want to buy it again.
6. Maximise engagement on social media
Social media is a great tool for not only promoting your app, but letting people know how it’s going to be again. People who are interested in your app will probably check out what you’re talking about on social media.
The goal of social media is to provide the best quality content that will engage your followers with what you’re posting. You can share videos about how to use your app, offer ideas on new features that you’ll be adding, or talk about the latest updates. If you do this right, it will lead to more downloads and stronger relationships with people who download your app.
7. Make sure your App Store Optimisation (ASO)/Google Play Optimisation (GPO)/Play store listing is optimised
You can use website tools or ASO or GPO consultants to help with this. This will have a huge impact on search rankings, which in turn leads to more downloads. The main goal of ASO/GPO is to increase the amount of searches for your app so that it appears higher in the list of searches.
These website tools are also able to do things like provide reviews for competitors, search volume, keyword suggestions, and estimated ranking position.
The main thing you need to make sure is that you optimise your ASO/GP on both iOS and on Android. If you have an app for both platforms, you need to have separate ASO/GPO campaigns for each platform.
8. Use keywords and phrases
Make sure to include keywords and phrases that people would search for on Google Play and the App Store. You should also use keywords and phrases that will be relevant to your app.
For example: If your app is a calculator, you might include math related phrases like “Calculator” or “10+15” in your meta tags descriptions.
If you’re not sure whether it’s best to use quotes or your name as the brand, it’s important to think about where people will encounter you. For example, if people are searching for calculators on the internet, it may be best to use the word “calculator.”
On social media outlets, try using quotes instead of your name as the brand because people are following you – not the app.
9. Keep up with the times
If you want to succeed in the app marketing business, it’s important to stay on top of all the latest trends. This is because what might be a good marketing strategy today could change tomorrow. It’s important that you stay up to date on this and that you’re always trying new things.
10. Good luck
No new venture is complete without it, but you can give yourself the best chance and make your own luck by following these simple steps.
If you’re an app marketer, it’s important to know what your customer is thinking and why they might not be buying. It can also help to know how the human brain works so that you can find ways of leveraging this knowledge in your marketing strategies. If you’ve found value in these 10 tips for maximizing engagement on social media or want more information about using neuroscience sales principles, contact us today! We would love to partner with you as we provide services like SEO consulting or digital advertising planning – whatever will best suit your needs.
