AI Assistant Goldie
Conversational AI for things to do, places to stay and upcoming events.
Experience Gold Coast App
Spritely designed and built the official Experience Gold Coast app for iOS and Android, a tourism discovery app that helps locals and visitors find events, attractions, ticketed experiences and deals in one place.
Built with React Native, Node.js, Microsoft Azure and OpenAI, the app includes Goldie, an AI-powered travel assistant. Our Gold Coast team handled product strategy, UI/UX design, app development and the July 2025 launch ahead of Bleach Festival.
- Industry
- Tourism, events and destination marketing
- Location
- Gold Coast, Queensland
- Platform
- iOSAndroid
- Services
- Product StrategyUI/UX DesignMobile DevelopmentAI SearchLaunch Support
What we built
A compact set of mobile app features designed around discovery, planning and local tourism content.
Smart Search & Discovery
Recommendations shaped by real user experiences and destination data.
Event Listings & Ticketing
Live events and ticketing, including Bleach Festival and Groundwater.
User-Generated Content
Shared Experiences from creators, locals and visitors.
Discover by Region
Region-based discovery across the Gold Coast.
Deals & Experiences
Deals across activities, attractions and places to stay.
Built for a smooth cross-platform experience.
Frontend
React Native
A cross-platform mobile app experience for iOS and Android.
Backend
Node.js
API and product logic supporting discovery, events and deals.
Cloud
Microsoft Azure
Cloud infrastructure for a reliable public tourism app launch.
AI
OpenAI APIs & LLM-tuned Search
AI-powered search and recommendations through Goldie, the travel assistant.
CMS
Sitecore Integration
Content integration across listings, events, deals and destination data.
Design
Figma
Product strategy, prototyping and UI/UX design before development.
“Being locals, most of our team grew up on the Gold Coast, so it's been a real honour to help bring this app to life. We've built a strong foundation, and what excites us most is seeing how it continues to grow from here.”
Scott MacKenzie, Director at Spritely