Membership Tiers
Clear Starter, Pro and MVP journeys so members understand entries, points and perks before they commit, and see the value of their tier once they're in.
Winners Locker
Spritely led product strategy and UI/UX design for Winners Locker, a Gold Coast sports rewards club where members unlock discounts, earn Locker Points and get automatic entries into major giveaways.
We mapped the membership model, rewards loops and giveaway journeys into a clear mobile experience, from signup and tier selection through home, locker, discounts and high-intent moments like Power Ups, so the product feels exciting without feeling complicated.
- Industry
- Sports rewards and member giveaways
- Location
- Gold Coast, Queensland
- Platform
- iOSAndroid
- Services
- Product StrategyUI/UX DesignPrototyping
What we designed
A member-first sports rewards experience shaped around memberships, points, giveaways and everyday savings.
Member Home
A personalised home that surfaces points, entries, membership status and the next major prize with countdown urgency in one glance.
Giveaways & Draws
Featured prize storytelling designed to make fortnightly and monthly draws feel tangible, with vehicles, cash and experiences front and centre.
Locker Points & Rewards
Weekly locker moments and points systems structured so earning, redeeming and bonus entries feel rewarding instead of opaque.
Member Discounts
A dedicated discounts space for brand savings and member perks, keeping everyday value visible between the big prize moments.
Power Ups & Conversion
High-intent upsell flows that boost draw chances with clear offers, strong CTAs and an easy path to decline. Excitement without dark patterns.
“[Placeholder] Spritely helped us turn the Winners Locker idea into a clear product members can understand, with memberships, points and giveaways that finally feel connected.”
[Placeholder], Winners Locker