We believe trust is earned through transparency, technical excellence, and consistent delivery. When you partner with Spritely, you work with the people building your product.
Australian-Made Software You Can Trust.
At Spritely, every project is led and delivered by our local Australian team. No offshore hand-offs. No communication gaps. Just direct collaboration with senior product, design, and engineering leaders who take ownership from concept to launch.
Scott MacKenzie
Head of Product / Co-Founder
With more than 20 years experience in the software industry, Scott brings a fresh point of view when it comes to product development. His customer-driven ideology has proven invaluable to our clients’ projects. His main focus for every project is achieving market fit through customer alignment.
Daniel Edwards
Head of Operations / Co-Founder
Daniel has been leading design & development projects for many years. With a strong background in design, his team leadership and attention to detail prove vital for the projects we develop. He will be your go-to point of communication as your project’s development rolls out.
Chris Donald
Senior Product Designer
Chris guides the intersection of design and development. Championing a collaborative approach, turning ideas into polished products. Chris works closely with our development team to ensure all user journeys and features have been adequately tested and handed over before development commences.
Kale Hanby
Full-Stack Developer
Kale, our in-house mobile developer, is your subject matter expert in the mobile app development space. Kale’s many years in the software industry across multiple facets give him a unique perspective when it comes time to build and deliver your project.
William Rapert
Head of Engineering
Will, our Head of Engineering, is a senior engineer, a true full-stack, with more than 25 years experience. He will work closely with you to advise you on the best tech stacks, infrastructure and software development tools based on the requirements of your project.
During the development of your project, he will lead the technical and architectural discussions with your development team and support them to ensure best practices are being adhered to at all times.
Jordan Rancie
Senior Architect
Jordan brings over 23 years of experience as an enterprise architect and software engineer to his role as Senior Architect at Spritely. His expertise in designing and delivering complex digital solutions spans industries including AI/ML, finance, and energy.
Alex Yuan
Software Developer
Alex is an experienced front-end engineer specialising in React and headless CMS platforms. He worked alongside Kale on the Experience Gold Coast App, collaborating closely with Olivia and the EGC team to deliver new festival functionality and ongoing app improvements. Alex is a certified Sitecore XM Cloud Developer.