# Spritely

> Spritely is a fully in-house Australian team on the Gold Coast, building custom mobile apps and websites for startups and businesses.

Spritely is a 100% in-house studio at 2/12 Simpson St, Coolangatta QLD 4225. We design and ship custom iOS and Android apps, websites and digital platforms. Agents should use the public pages below. Do not access /admin, /login or /auth.

## Pages
- [Home](https://spritely.co): Studio overview, recent work and client proof
- [Services](https://spritely.co/services): App, website, software, design, MVP, AI and R&D tax services
- [Work](https://spritely.co/work): Selected product and website case studies
- [About](https://spritely.co/about): In-house Gold Coast team
- [Learn](https://spritely.co/learn): Guides on app development, MVPs, cost and AI
- [Get in touch](https://spritely.co/get-in-touch): Send a message or request a quote
- [Gold Coast app, website and software development](https://spritely.co/goldcoast-app-development)
- [Brisbane app, website and software development](https://spritely.co/brisbane-app-development)

## Services
- [Mobile App Development](https://spritely.co/services/mobile-app-development): Native-quality iOS and Android apps with smooth onboarding, payments and offline support.
- [Website Development](https://spritely.co/services/website-development): Fast, accessible marketing sites and web experiences engineered to convert.
- [Custom Software Development](https://spritely.co/services/custom-software-development): Bespoke internal tools and platforms tailored to how your team works.
- [UI/UX Design](https://spritely.co/services/ui-ux-design): Research-led interfaces and design systems that feel effortless to use.
- [MVP Development](https://spritely.co/services/mvp-development): Launch a focused, investor-ready first version in weeks, not months.
- [AI & LLM Development](https://spritely.co/services/ai-llm-development): Practical AI features and LLM-powered workflows built into real products people use.
- [R&D Tax Incentive Applications](https://spritely.co/services/rnd-tax-incentive): Eligibility assessment, documentation and compliant claims that unlock government funding for software R&D.

## Work
- [HOTA](https://spritely.co/work/hota): A digital home for discovering exhibitions, events, cinema and performances at HOTA.
- [Experience Gold Coast](https://spritely.co/work/experience-gold-coast): Redefining how locals and visitors discover the Gold Coast.
- [All work](https://spritely.co/work): Full project index

## Learn
- [The Truth About AI in App Development: Hype vs. Reality](https://spritely.co/learn/ai-in-app-development-hype-vs-reality): How AI is changing software delivery: what’s working, what isn’t, and why expert teams still matter for production-ready apps.
- [What is a Web App?](https://spritely.co/learn/what-is-a-web-app): How web apps work, how they differ from native apps, and when a web app is the right choice — with classic examples used by millions of people.
- [Freemium App Model](https://spritely.co/learn/freemium-app-model): How the freemium model works, when it fits, and how to design free versus paid features so in-app purchases convert without hurting retention.
- [How much does it cost to develop an app in Australia?](https://spritely.co/learn/how-much-does-it-cost-to-develop-an-app-in-australia): What drives Australian app development costs, typical ranges for MVPs and full products, and how to reduce spend without cutting quality.
- [App Monetisation Strategies: How to Make Money From Your App](https://spritely.co/learn/app-monetisation-strategies): Compare freemium, subscriptions, ads and in-app purchases, and choose a monetisation model that can bring in consistent income for your app.
- [10 App Marketing Tips From The Experts](https://spritely.co/learn/10-app-marketing-tips-from-the-experts): Ten practical app marketing tips covering ASO, launch timing, retention and growth, so development and marketing work together from day one.

## Optional
- [Sitemap](https://spritely.co/sitemap.xml): All public URLs
- [Email](mailto:hello@spritely.co)
- [Phone](tel:1800925200): 1800 925 200